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Company Profile

Company Profile

Founded in 1996, GOLDKING is headquartered in Suining City, Sichuan Province, China. After years of development, we have become a national comprehensive enterprise group integrating high-quality swine breeding, farming, slaughtering, dividing, cold storage processing, marketing fresh chain, canned food production, deep processing of pork products, import and export trade, and real estate development. We have nearly 10,000 employees, including a number of subsidiaries such as Suining GOLDKING, Yibin GOLDKING, Guangyuan GOLDKING, GOLDKING Xiangda, Heilongjiang Jixi GOLDKING, Heilongjiang Harbin GOLDKING, Jilin Gongzhuling GOLDKING, Hubei GOLDKING, Henan GOLDKING, Lanzhou GOLDKING, GOLDKING Import & Export Trading, GOLDKING Danyu, GOLDKING Tianzhao, GOLDKING Qingjian, Gaojin Real Estate Development, etc.

Our marketing networks spread throughout the country. We have established more than 50 offices and thousands of pork chain stores and counters in the big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, etc. Our products are exported to more than 20 countries and regions including Hong Kong, Macao, Russia, Kyrgyzstan, Australia, Indonesia, Singapore, Malaysia, Congo, Philippines, etc., and are well received by consumers at home and abroad.

We have powerful technical strength. Now, we have gathered domestic first-class R&D personnel and invested nearly ten million yuan to establish GOLDKING R&D Center, to provide healthy and safe products and implement development of balanced dietary nutrition. The “Center” is also the “National Certified Enterprise Technology Center”, “National Spark Program Leading Enterprise Technology Innovation Center”, “National Agricultural Products Processing Technology R&D Center Pork Sub-center”, “Sichuan Provincial Enterprise Technology Center”, and “High-quality Pork Industrialization Engineering Technology Research Center of Sichuan Province”.

After years of efforts and persistence, GOLDKING has successively obtained ISO9001, ISO14001, HACCP management system certifications, etc. “GOLDKING” pork was certified as “green food”, and “GOLDKING” brand was recognized as "China famous brand" and "China's most valuable brand in meat industry " by the Ministry of Agriculture, and Chairman Jin Xiangyu won the title of “Meritorious entrepreneur of Chinese meat industry”. GOLDKING has been rated as “National Leading Enterprise of Agricultural Industrialization”, “National Leading Enterprise for Poverty Alleviation”, and has been listed as one of the “Twenty-five Billion Enterprises” and “enterprise growing bigger and stronger” of Sichuan Provincial Big Enterprise Group during the “Eleventh Five-Year Plan” period in Sichuan Province by the provincial government. Now, GOLDKING is a vice-chairman member of China Meat Association and a member of World Meat Association.

In the future, we will continue to work hard and adhere to the core value of “strive-oriented, pursuing win-win for customers, employees and shareholders”, to build the company into a respectful, energetic and sustainable enterprise. We will continue to contribute our strength to building China's food safety.